Discover, explore and share with Shazam, the music identifying App. The campaign is based around the duality of opposites. Using the imagery of the classic 3D images to create the idea of opposing ends of the musical spectrum, these ads give the viewer a notion of Shazam's ability to know any song they themselves cannot identify.
Mainly located in transit locations, the campaign is targeting teenagers to millennials who would be most likely to use the app, and more likely to not own a car.
Bus Wrap
Bus Wrap
Floor Decal
Print Ad
As a guerilla component, 10 seconds of a song plays over the transit PA every 10-15 mins. Strategically placed posters within the vehicle announce to the rider, What is that song?
As a guerilla component, 10 seconds of a song plays over the transit PA every 10-15 mins. Strategically placed posters within the vehicle announce to the rider, What is that song?
