5 NIGHTS, 5 BANDS, 5 BUCKS: THE DRAKE HOTEL’S WHAT’S IN THE BOX MUSIC FESTIVAL
Between Dec 26th and Dec 30th, the city of Toronto becomes oh-so sleepy. Suddenly, all your friends are in town and there isn’t anything to do. But WAIT! There is a plan, and it’s The Drake Hotel’s annual What’s In The Box music fest.
What’s In The Box (or WITB) has featured stellar performers such as Zeus, Badbadnotgood, Dusted (led by Brian Borcherdt of Holy Fuck), Moon King, Luke Lalonde (of Born Ruffians), July Talk, Foxes in Fiction, Shigeto, Sandman Viper Command, Beliefs, and Skeletones Four, to name a few.
Every year the design has changed to keep the party fresh. Much of the collateral revolves around digital advertising featured in music media such as Exclaim! and NOW.
WITB 2017
New design direction for 2017, focusing on the acts.
WITB 2017 flyer
WITB 2017 digital advertising
Screen grab of WITB 2017 digital collateral on the Exclaim! website
