Organized as a charity hockey game, The Drake gathered all-star chefs from Toronto and Montreal to face off for an exhibition game you can really sink your teeth into. Thanks to the support of Ungava Gin, Goose Island + Cribs in the County, proceeds from every ticket were donated to Community Food Centres Canada + The StoreHouse Food Bank in Wellington.
Many hit the road in the Barn Burner Bus and then stuck around, for the after-party at Drake Devonshire Inn where chefs from both sides came together to cook an epic feast. The 2nd year was a success!
The event received coverage from The Toronto Star, The Picton Gazette, The Globe and Mail, Toronto Life, Wellington Times and Vice Munchies.
This project required digital advertising, on-site signage and arena wayfinding, a programme, custom designed jerseys, menus and much more.
2nd Annual Barn Burner Hockey Game Poster
“The second annual Barn Burner charity hockey game between world-reknowned chefs from Montreal and Toronto took place in Wellington and the event was high on edible excellence and perhaps light on actual hockey skill.” - Picton Gazette
Instagram Post
The event was heavily promoted through targeted online advertising, and through The Drake’s social media channels
Event Flyer
Joke Hockey cards
Gag hockey cards for many of the chefs were made to promote the event through social media.
Team Roster Poster
A large roster poster was placed at the entrance to the arena, as well as featured in the programme.
Team Jerseys
Barn Burner Programme
